Preventing stillbirth: how the Count the Kicks public health campaign is saving babies in the U.S.

Preventing stillbirth: how the Count the Kicks public health campaign is saving babies in the U.S.

Emily Price

Executive Director, Healthy Birth Day, Inc., Iowa, United States

Count the Kicks is an evidence-based stillbirth prevention campaign that has contributed to the state of Iowa’s near 29% reduction in stillbirth since its launch in 2008. We are on a mission to replicate this success in every state across the United States of America with a goal to save 6,000 babies every year. This will happen through changing the norms of third trimester conversations about stillbirth and stillbirth prevention to include the importance of monitoring fetal movement daily in the third trimester. The research on which Count the Kicks is based demonstrated a 33% reduction in stillbirth amongst all pregnant women during a 17-month intervention period of teaching moms how to monitor their babies’ movements and a 50% reduction in stillbirth among pregnant women reporting concerns of reduced fetal movement. With this knowledge, the nonprofit Healthy Birth Day, Inc. developed a campaign of mom-centric educational materials and tools that allow expectant women to quantify their babies’ movements. Count the Kicks allows moms to record real data of their own baby’s movements that can be shared with providers if they notice a change from what is normal for their baby. With this information, moms are saving their babies’ lives. During this presentation, we will describe the Count the Kicks campaign and demonstrate our free tools to help mothers monitor their babies’ movements. Visitors will have an increased knowledge of potential to prevent stillbirth through daily monitoring of fetal movement in the 3rd trimester of pregnancy, and the modern tools available to support expectant parents to monitor their babies’ movements, like our free Count the Kicks app which has been downloaded 86,000 times in 140 countries and is available in 10 languages. The app has already saved countless babies in the U.S., and has collected more than 60 “baby save stories”.

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